Introduction

Just what the internet needs: a new blog. YEAH. YOU HEARD ME. THE WORLD HAS NOT ENOUGH. (Pat yourself on the back if you get the reference.)

The founders of CAW were driving in the desert in the middle of nowhere, talking about veterinary medicine and PR. We were not even veterinary students (yet) but we did have a healthy chunk of experience with veterinarians as both clients and interns. We talked about how easily the public could be misled to think silly things like “There’s pus in our milk! Boo-hiss-y!” and how that was a shame. So. Don’t think silly things just because someone else told you so! Honestly, if that’s all you ever get out of this blog, we’re pretty happy.

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